YouTube is rolling out a TikTok competitor called YouTube Shorts that will allow users to create 15-second videos. A beta version is being released in India this week.
In such a time like this where short videos are on the rise, YouTube as decided to introduce “YouTube Shorts”, a new 15-second format, aimed to take advantage of the power of smartphones, and give TikTok a run for its money.
According to YouTube, Shorts is a new way to express yourself in 15 seconds or less, or for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones.
The app will focus on three areas: Create, Get discovered, and Watch. For the creation process, YouTube will offer several tools like a multi-segment camera, an option to record with music, speed controls, and a timer and countdown to record hands-free.
Some Key Features of YouTube Shorts
- A multi-segment camera to string multiple video clips together,
- The option to record with music from a large library of songs that will continue to grow,
- Speed controls that give you the flexibility to be creative in your performance,
- And a timer and countdown to easily record, hands-free.
Google decided to start this beta test in India, a country where Tik-Tok is banned… “We’re starting off by launching an early beta of YouTube Shorts in India, this includes a new camera and a handful of editing tools that will be rolling out over the course of the next few weeks.”
Shorts will get a beta release in India this week for testing. India banned TikTok as well as dozens of other apps owned by China-based firms in June, citing national security concerns.
Shorts’ launch comes just as tech giant Oracle confirmed it has submitted a proposal to be the “trusted technology provider” in the US for TikTok’s parent company, ByteDance. The deal comes after pressure from the Trump administration for TikTok to sever ties to China over national security concerns.
Google’s parent company Alphabet was one of a number of companies reportedly interested in taking stake in TikTok. TikTok currently runs on Google’s cloud-computing software.
YouTube isn’t the only tech firm that has launched a TikTok rival Facebook rolled out its own Instagram Reels in early August. The feature allows users to create short-form video content on the social media site.
Snapchat last month also launched a new feature that allows users to overlay recorded videos with popular songs, similar to how TikTok operates.
You can check out more info about it on Google blog.